CAREER 
 

Nova Vox PR and Communications Advisory 
FOUNDER 
New York City | 2020 - Present

Nova Vox was established as a boutique consulting and advisory business in the luxury fashion industry. The company is able to lead all aspects of building a brand's equity and image, including brand awareness, repositioning, new market entrance, extending the client base, and providing insight and strategy on how and where to reach new luxury consumers.
 
Bottega Veneta
VICE PRESIDENT OF MARKETING AND COMMUNICATIONS, AMERICAS
New York City | 2017 - 2020
 
Directed formulation of Americas' communication plans and. tactics to engineer desirability, excitement, and frenzy for successful repositioning of the brand as directional and hedonistic under Daniel Lee's creative direction. 

 
Hugo Boss
VICE PRESIDENT OF COMMUNICATIONS, AMERICAS
New York City | 2014 - 2017
 
Managed conceptualization and execution of communication strategies to position brand under the artistic direction of Jason Wu, including data-driven plans and tactics to acquire new clients.

Giorgio Armani
VICE PRESIDENT OF PUBLIC RELATIONS, 
USA AND CANADA
New York City | 2012 - 2014

Directed all Public Relations activities in USA and Canada for all seven brands of the Armani group while re-defining identity of each brand that has generated increase of non paid media and drove double digit sales growth. 

DIRECTOR, GLOBAL PUBLIC RELATIONS
AND SPECIAL EVENTS
Milan, Italy | 2010 - 2012
 
Steered global implementation of public relations strategies for all brands of the group, including planning, cancellation, inquiries, resourcing, risk mitigation, and proposal 
development for global events and related communication plans.


Milan, Italy | 2004 - 2010

Head of Editorial and Product Placement
Roberto Cavalli

Celebrity Public Relations Manager
Roberto Cavalli

Media Manager
Calvin Klein

PR Assistant
Costume National

Education 

Bocconi University, Milan, Italy 

BACHELOR OF SCIENCE 
IN BUSINESS ADMINISTRATION